International Marketing (Record no. 3335)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01116nam a2200169 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780750622417 |
| 050 ## - CALL NUMBER | |
| Classification number | HF1416 |
| Item number | .P35 |
| 100 ## - AUTHOR | |
| Personal name | Paliwoda Stanley J. |
| 245 ## - TITLE | |
| Title | International Marketing |
| 250 ## - EDITION | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Oxford: |
| Name of publisher | Butterworth Heinemann; |
| Year of publication | 1998. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xi, 509 p.: |
| Other physical details | ill; |
| Dimensions | 28 cm. |
| 500 ## - NOTES | |
| General note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Chapter 1. International: a necessity not a luxury, but does corporate behaviour reflect it.<br/>Chapter 2. Environmental marketing scanning: the 'slept' and 'C' factors<br/>Chapter 3. Exporting-not just for the small business<br/>Chapter 4. Market entry modes: strategic considerations of direct vs. indirect invovlment<br/>Chapter 5. International product policy considerations<br/>Chapter 6. Pricing, credit and terms of doing business<br/>Chapter 7. Strategic international logistical and distribution decision<br/>Chapter 8. Promotion within the foreign market<br/>Chapter 9. International marketing planning: reviewing,appraising and implementing<br/>Chapter 10. Marketing in Europe<br/>Chapter 11. Marketing in the Pacific Rim<br/> |
| 700 ## - OTHER AUTHORS | |
| Personal name | Thomas Michael J. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|
| Methodist University Library Tema | Methodist University Library Tema | General Stacks | 14/10/2000 | HF1416 .P35 | 22938 | Books | ||
| Methodist University Library Tema | Methodist University Library Tema | General Stacks | 14/10/2000 | HF1416 .P35 | 22939 | Books | ||
| Methodist University Library Tema | Methodist University Library Tema | General Stacks | 14/10/2000 | HF1416 .P35 | 22940 | Books | ||
| Methodist University Library Tema | Methodist University Library Tema | General Stacks | HF1416 .P35 | 22941 | Books | |||
| Methodist University Library Tema | Methodist University Library Tema | General Stacks | HF1416 .P35 | 22942 | Books | |||
| Methodist University Library Tema | Methodist University Library Tema | General Stacks | HF1416 .P35 | 22943 | Books |