The CIM marketing dictionary Norman A Hart;

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Material type:

TextSeries: Marketing seriesPublication details: Oxford : Butterworth-Heinemann, 1996.Edition: 5th edDescription: 321 p.: 22 cmISBN:

0750623462
9780750623469

Subject(s):

English Dictionaries -- Marketing

LOC classification:

HF5415 .H22

Contents:

Terminology includes *marketing research *export *packaging *advertising *information technology *marketing communications *merchandising *sales promotion *selling *public relations *law

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	Methodist University Library Tema Reference				HF5415 .H22 (Browse shelf(Opens below))					Available			1783

Terminology includes
*marketing research
*export *packaging
*advertising
*information technology
*marketing communications
*merchandising
*sales promotion
*selling
*public relations
*law

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