The CIM marketing dictionary (Record no. 3256)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00783nam a22002177a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0750623462 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780750623469 |
| 050 ## - CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .H22 |
| 100 ## - AUTHOR | |
| Personal name | Norman A Hart; |
| 110 ## - AUTHOR | |
| CORPORATE AUTHOR | Chartered Institute of Marketing.; |
| 245 ## - TITLE | |
| Title | The CIM marketing dictionary |
| Statement of responsibility, etc | Norman A Hart; |
| 250 ## - EDITION | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Oxford : |
| Name of publisher | Butterworth-Heinemann, |
| Year of publication | 1996. |
| 300 ## - DESCRIPTION | |
| Number of Pages | 321 p.: |
| Dimensions | 22 cm |
| 440 ## - SERIES | |
| SERIES | Marketing series. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Terminology includes<br/>*marketing research <br/>*export *packaging <br/>*advertising <br/>*information technology <br/>*marketing communications <br/>*merchandising <br/>*sales promotion <br/>*selling <br/>*public relations <br/>*law |
| 650 ## - SUBJECTS | |
| Topical Term | English Dictionaries |
| General subdivision | Marketing |
| 700 ## - OTHER AUTHORS | |
| Personal name | Norman A Hart; |
| 710 ## - OTHER AUTHORS | |
| OTHER AUTHORS | CAM Foundation. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|
| Methodist University Library Tema | Methodist University Library Tema | Reference | 19/10/2012 | HF5415 .H22 | 1783 | Books |