Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius.
Material type:
TextPublication details: Boston : McGraw-Hill Irwin, 2009.Edition: 3/eDescription: xli, 493 p. : ill. (chiefly col.), col. maps ; 28 cmISBN: - 9780073381060
- 0073381063
- HF5415 .K452
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Books
|
Methodist University Library Tema Reference | HF5415 .K452 (Browse shelf(Opens below)) | 1 | Available | 34398 | |||||||||||||
|
Books
|
Methodist University Library Tema Reference | HF5415 .K452 (Browse shelf(Opens below)) | 2 | Available | 34399 |
Browsing Methodist University Library Tema shelves,Shelving location: Reference Close shelf browser (Hides shelf browser)
| No cover image available | No cover image available |
|
|
|
|
|
||
| HF5415 .J35 Encyclopedia Of Customer Relationship Management | HF5415 .J35 Encyclopedia Of Customer Relationship Management | HF5415 .J5 Principles and practice of marketing | HF5415 .K452 Marketing : | HF5415 .K452 Marketing : | HF5415 .K636 Principles of marketing / | HF5415 .K636 Principles of marketing / |
Includes Index
PART 1: INITIATING THE MARKETING PROCESS
Chapter 1: Creating Customer Relationships and Value Through
Marketing
Chapter 2: Developing Successful Marketing and Organizational Strategies
Appendix A: Building an Effective Marketing Plan
Chapter 3: Scanning the Marketing Environment
Chapter 4: Ethical and Social Responsibility in Marketing
PART 2: UNDERSTANDING BUYERS AND MARKETS
Chapter 5: Understanding Consumer Behavior
Chapter 6: Understanding Organizations as Customers
Chapter 7: Understanding and Reaching Global Consumers and Markets
Chapter 8: Marketing Research : From Customer Insights to Actions
Chapter 9: Segmenting Markets and Positioning Offerings
PART 4: SATISFYING MARKETING OPPORTUNITIES
Chapter 10: Developing New Products and Services
Chapter 11: Managing Products, Services and Brands
Chapter 12: Pricing Products and Services
Chapter 13: Managing Marketing Channels and Supply Chains
Chapter 14: Retailing and Wholesaling
Chapter 15: Integrated Marketing Communications and Direct Marketing
Chapter 16: Advertising, sales promotion, and public relations --
Chapter 17: Personal Selling and Sales Management
Chapter 18: Implementing Interactive and Multichannel Marketing
There are no comments on this title.