Marketing : (Record no. 3245)

MARC details
000 -LEADER
fixed length control field 01816cam a2200205 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780073381060
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0073381063
050 00 - CALL NUMBER
Classification number HF5415
Item number .K452
100 1# - AUTHOR
Personal name Kerin, Roger A.
245 10 - TITLE
Title Marketing :
Remainder of title the core /
Statement of responsibility, etc Roger A. Kerin, Steven W. Hartley, William Rudelius.
250 ## - EDITION
Edition statement 3/e.
260 ## - PUBLICATION INFORMATION
Place of publication Boston :
Name of publisher McGraw-Hill Irwin,
Year of publication 2009.
300 ## - DESCRIPTION
Number of Pages xli, 493 p. :
Other physical details ill. (chiefly col.), col. maps ;
Dimensions 28 cm.
500 ## - NOTES
General note Includes Index
505 ## - FORMATTED CONTENTS NOTE
Table of Content PART 1: INITIATING THE MARKETING PROCESS<br/>Chapter 1: Creating Customer Relationships and Value Through <br/> Marketing <br/>Chapter 2: Developing Successful Marketing and Organizational Strategies <br/>Appendix A: Building an Effective Marketing Plan<br/>Chapter 3: Scanning the Marketing Environment <br/>Chapter 4: Ethical and Social Responsibility in Marketing<br/><br/>PART 2: UNDERSTANDING BUYERS AND MARKETS <br/>Chapter 5: Understanding Consumer Behavior<br/>Chapter 6: Understanding Organizations as Customers <br/>Chapter 7: Understanding and Reaching Global Consumers and Markets<br/>Chapter 8: Marketing Research : From Customer Insights to Actions <br/>Chapter 9: Segmenting Markets and Positioning Offerings<br/><br/>PART 4: SATISFYING MARKETING OPPORTUNITIES<br/>Chapter 10: Developing New Products and Services <br/>Chapter 11: Managing Products, Services and Brands<br/>Chapter 12: Pricing Products and Services <br/>Chapter 13: Managing Marketing Channels and Supply Chains <br/>Chapter 14: Retailing and Wholesaling <br/>Chapter 15: Integrated Marketing Communications and Direct Marketing <br/>Chapter 16: Advertising, sales promotion, and public relations --<br/>Chapter 17: Personal Selling and Sales Management <br/>Chapter 18: Implementing Interactive and Multichannel Marketing
650 #0 - SUBJECTS
Topical Term Marketing.
700 1# - OTHER AUTHORS
Personal name Hartley, Steven William.
700 1# - OTHER AUTHORS
Personal name Rudelius, William.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Home library Current library Shelving location Date acquired Full call number Accession Number Copy number Koha item type
    Methodist University Library Tema Methodist University Library Tema Reference 18/11/2011 HF5415 .K452 34398 1 Books
    Methodist University Library Tema Methodist University Library Tema Reference 18/11/2011 HF5415 .K452 34399 2 Books
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