Global strategic management :l the essentials
Material type:
TextPublication details: New York : Wiley, 1990.Description: xiii, 545 p. :. ill. ; 24 cmISBN: - 0471617881
- HD62.4 .V483
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Methodist University Library Tema General Stacks | HD62.4 .V483 (Browse shelf(Opens below)) | Available | 33559 |
Rev. ed. of: Strategic management of multinational
corporations. c1985.
Section 1. The Strategic Planning environment
Section 2. Concepts and tools for competitive analysis and strategic planning
Section 3. The political environment and political risk
Section 4. Finance and control
Section 5. Marketing
Section 6. Production management
Section 7. R&D and innovation management
Section 8. Corporate culture and human resource management
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