Global strategic management :l
Wortzel-Vernon H.
Global strategic management :l the essentials - New York : Wiley, 1990. - xiii, 545 p. :. ill. ; 24 cm.
Rev. ed. of: Strategic management of multinational
corporations. c1985.
Section 1. The Strategic Planning environment
Section 2. Concepts and tools for competitive analysis and strategic planning
Section 3. The political environment and political risk
Section 4. Finance and control
Section 5. Marketing
Section 6. Production management
Section 7. R&D and innovation management
Section 8. Corporate culture and human resource management
0471617881
International business enterprises--Management
HD62.4 / .V483
Global strategic management :l the essentials - New York : Wiley, 1990. - xiii, 545 p. :. ill. ; 24 cm.
Rev. ed. of: Strategic management of multinational
corporations. c1985.
Section 1. The Strategic Planning environment
Section 2. Concepts and tools for competitive analysis and strategic planning
Section 3. The political environment and political risk
Section 4. Finance and control
Section 5. Marketing
Section 6. Production management
Section 7. R&D and innovation management
Section 8. Corporate culture and human resource management
0471617881
International business enterprises--Management
HD62.4 / .V483