Public relations : the profession and the practice / Dan Lattimore ... [et al.].
Material type:
TextPublication details: Boston : McGraw-Hill Higher Education, 2008.Edition: 3rd edDescription: xxiv, 393 [33] p. : col. ill. ; 26 cmISBN: - 9780073378879
- 0073378879
- HM1221 .P82
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Methodist University Library Tema Reference | HM1221 .P82 (Browse shelf(Opens below)) | Available | 39381 | ||||||||||||||
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Methodist University Library Tema Reference | HM1221 .P82 (Browse shelf(Opens below)) | Available | 39380 |
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| HG4529 .B63 Investments and portfolio management | HJ257.2 .R71 Public finance | HM1221 .P82 Public relations : | HM1221 .P82 Public relations : | HQ1063.2.G4 A43 Pensions : | HV6665 Fighting Armed Robbery in Ghana | JF1351 .B43 New Horizons of Public Administration |
Includes Index
Part I: The Profession.
Chapter 1: The Nature of Public Relations
Chapter 2: The History of Public Relations
Chapter 3: A Theoretical Basis for Public Relations
Chapter 4: Law and Ethics.
Part II: The Process.
Chapter 5: Research: Understanding Public Opinion
Chapter 6: Strategic Planning for Public Relations Effectiveness Chapter 7: Action and Communication
Chapter 8: Evaluating Public Relations Effectiveness.
Part III: The Publics.
Chapter 9: Media Relations
Chapter 10: Employee Communication
Chapter 11: Community Relations
Chapter 12: Consumer Relations and Marketing
Chapter 13: Investor Relations.
Part IV: The Practice.
Chapter 14: Public Affairs: Relations with Government
Chapter 15: Public Relations in Nonprofit Organizations
Chapter 16: Corporate Public Relations
Chapter 17: Technological, Global and Organizational Issues in Public Relations.
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