Public relations : (Record no. 3170)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01448cam a22001934a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780073378879 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0073378879 |
| 050 00 - CALL NUMBER | |
| Classification number | HM1221 |
| Item number | .P82 |
| 245 00 - TITLE | |
| Title | Public relations : |
| Remainder of title | the profession and the practice / |
| Statement of responsibility, etc | Dan Lattimore ... [et al.]. |
| 250 ## - EDITION | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Boston : |
| Name of publisher | McGraw-Hill Higher Education, |
| Year of publication | 2008. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xxiv, 393 [33] p. : |
| Other physical details | col. ill. ; |
| Dimensions | 26 cm. |
| 500 ## - NOTES | |
| General note | Includes Index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Part I: The Profession. <br/>Chapter 1: The Nature of Public Relations <br/>Chapter 2: The History of Public Relations<br/>Chapter 3: A Theoretical Basis for Public Relations<br/>Chapter 4: Law and Ethics.<br/><br/>Part II: The Process. <br/>Chapter 5: Research: Understanding Public Opinion <br/>Chapter 6: Strategic Planning for Public Relations Effectiveness Chapter 7: Action and Communication <br/>Chapter 8: Evaluating Public Relations Effectiveness.<br/><br/>Part III: The Publics. <br/>Chapter 9: Media Relations<br/>Chapter 10: Employee Communication<br/>Chapter 11: Community Relations<br/>Chapter 12: Consumer Relations and Marketing <br/>Chapter 13: Investor Relations.<br/><br/>Part IV: The Practice. <br/>Chapter 14: Public Affairs: Relations with Government <br/>Chapter 15: Public Relations in Nonprofit Organizations<br/>Chapter 16: Corporate Public Relations<br/>Chapter 17: Technological, Global and Organizational Issues in Public Relations. |
| 650 #0 - SUBJECTS | |
| Topical Term | Public relations. |
| 650 #0 - SUBJECTS | |
| Topical Term | Public relations |
| 700 1# - OTHER AUTHORS | |
| Personal name | Lattimore, Dan. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|
| Methodist University Library Tema | Methodist University Library Tema | Reference | 04/03/2014 | HM1221 .P82 | 39381 | Books | ||
| Methodist University Library Tema | Methodist University Library Tema | Reference | 04/03/2014 | HM1221 .P82 | 39380 | Books |