Digital marketing : using the new technologies to get closer to your customers / Will Rowan.
Material type:
TextPublication details: London : Kogan Page, 2002.Description: x, 246 p. : ill. ; 24 cmISBN: - 0749436646
- 9780749436643
- HF5415.1265 .R69
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Methodist University Library Tema Reference | Reference | HF5415.1265 .R69 (Browse shelf(Opens below)) | Available | 35278 | |||||||||||||
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Books
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Methodist University Library Tema Reference | Reference | HF5415.1265 .R69 (Browse shelf(Opens below)) | Available | 35273 |
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| HF5415.123 .P53 Integrated marketing communications | HF5415.123 .P53 Integrated marketing communications | HF5415.1255 .I58 An introduction to branding and marketing communication management / | HF5415.1265 .R69 Digital marketing : | HF5415.1265 .R69 Digital marketing : | HF5415.1265 .R69 Digital marketing : | HF 5415.1265 .S 77 E-marketing |
Includes index
Digital marketing and customer consent --
Planning marketing campaigns --
Building trusting relationships with customers --
Managing customer information --
Sustaining customer relationships --
Digital customer service --
How to fragment digital media constructively --
Adding value by measuring and managing the return on investment in customers --
Marketing to digital communities --
Conclusion.
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