Digital marketing :
Rowan, Will.
Digital marketing : using the new technologies to get closer to your customers / Will Rowan. - London : Kogan Page, 2002. - x, 246 p. : ill. ; 24 cm.
Includes index
Digital marketing and customer consent --
Planning marketing campaigns --
Building trusting relationships with customers --
Managing customer information --
Sustaining customer relationships --
Digital customer service --
How to fragment digital media constructively --
Adding value by measuring and managing the return on investment in customers --
Marketing to digital communities --
Conclusion.
0749436646
9780749436643
Marketing--Data processing.
Internet marketing.
Electronic commerce.
HF5415.1265 / .R69
Digital marketing : using the new technologies to get closer to your customers / Will Rowan. - London : Kogan Page, 2002. - x, 246 p. : ill. ; 24 cm.
Includes index
Digital marketing and customer consent --
Planning marketing campaigns --
Building trusting relationships with customers --
Managing customer information --
Sustaining customer relationships --
Digital customer service --
How to fragment digital media constructively --
Adding value by measuring and managing the return on investment in customers --
Marketing to digital communities --
Conclusion.
0749436646
9780749436643
Marketing--Data processing.
Internet marketing.
Electronic commerce.
HF5415.1265 / .R69