E-business and e-commerce management : strategy, implementation, and practice / Dave Chaffey.
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TextPublication details: Harlow, England ; New York FT Prentice Hall. 2007.Edition: Third editionDescription: xxviii, 663 pages : color illustrations ; 27 cmISBN: - 0273707523
- 9780273707523
- HF5548.32 .C472
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| HF5548.2.M33 Introduction to information systems. | HF5548.2.M33 Introduction to information systems. | HF5548.32 .C35 Digital marketing : strategy, implementation and practice | HF5548.32 .C472 E-business and e-commerce management : | HF5548.32 .E2 Electronic commerce 2008: a managerial perspective | HF5548.32 .E339 Electronic commerce 2010 : | HF5548.32 .E34 Electronic commerce 2006 : |
Part I INTRODUCTION
Chapter 1. Introduction to e-business and e-commerce
Chapter 2. E-Commerce Fundamentals
Chapter 3. E-business Infrastructure
Chapter 4. E-environment
Part II STRATEGY AND APPLICATIONS
Chapter 5. E-business Strategy
Chapter 6. Supply Chain Management
Chapter 7. E-procurement
Chapter 8. E-marketing
Chapter 9. Customer Relationship Management
Part III IMPLEMENTATION
Chapter 10. Change Management
Chapter 11. Analysis and Design
Chapter 12. Implementation and Maintenance
Glossary Index "NB: possible new chapter on Security"
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