E-business and e-commerce management : (Record no. 3144)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01166cam a22001814a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0273707523 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780273707523 |
| 050 00 - CALL NUMBER | |
| Classification number | HF5548.32 |
| Item number | .C472 |
| 100 1# - AUTHOR | |
| Personal name | Chaffey, Dave, |
| 245 10 - TITLE | |
| Title | E-business and e-commerce management : |
| Remainder of title | strategy, implementation, and practice / |
| Statement of responsibility, etc | Dave Chaffey. |
| 250 ## - EDITION | |
| Edition statement | Third edition. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Harlow, England ; New York |
| Name of publisher | FT Prentice Hall. |
| Year of publication | 2007. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xxviii, 663 pages : |
| Other physical details | color illustrations ; |
| Dimensions | 27 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Part I INTRODUCTION <br/>Chapter 1. Introduction to e-business and e-commerce <br/>Chapter 2. E-Commerce Fundamentals <br/>Chapter 3. E-business Infrastructure <br/>Chapter 4. E-environment <br/><br/>Part II STRATEGY AND APPLICATIONS <br/>Chapter 5. E-business Strategy <br/>Chapter 6. Supply Chain Management <br/>Chapter 7. E-procurement <br/>Chapter 8. E-marketing <br/>Chapter 9. Customer Relationship Management <br/><br/>Part III IMPLEMENTATION <br/>Chapter 10. Change Management <br/>Chapter 11. Analysis and Design <br/>Chapter 12. Implementation and Maintenance <br/>Glossary Index "NB: possible new chapter on Security" |
| 650 #0 - SUBJECTS | |
| Topical Term | Electronic commerce. |
| 650 #0 - SUBJECTS | |
| Topical Term | Business enterprises |
| General subdivision | Computer networks. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type | Collection code |
|---|---|---|---|---|---|---|---|---|---|
| Methodist University Library Main | Methodist University Library Main | General Stacks | 20/03/2007 | HF5548.32 .C472 | 17946 | Books | Reference | ||
| Methodist University Library Tema | Methodist University Library Tema | Reference | 03/03/2007 | HF5548.32 .C472 | 17948 | Books |