Strategic management : text and cases / Gregory G. Dess, G.T. Lumpkin, Alan B. Eisner.
Material type:
TextPublication details: Boston : McGraw-Hill/Irwin, 2007.Edition: 3rd edDescription: xxiv, 984 p. : col. ill. ; 26 cmISBN: - 9780073102467
- 0073102466
- HD30.28 .D4746
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Methodist University Library Tema Reference | HD30.28 .D4746 (Browse shelf(Opens below)) | Available | 21900 |
Includes Index
Part One: Strategic Analysis
Chapter 1: Strategic Management: Creating Competitive Advantages
Chapter 2: Analyzing the External Environment of the Firm
Chapter 3: Assessing the Internal Environment of the Firm Chapter 4: Recognizing a Firm's Intellectual Assets: Moving beyond a Firm's Tangible Resources
Part Two: Strategic Formulation
Chapter 5: Business-Level Strategy: Creating and Sustaining Competitive Advantages
Chapter 6: Corporate-Level Strategy: Creating Value through Diversification
Chapter 7: International Strategy: Creating Value in Global Markets
Chapter 8: Entrepreneurial Strategy and Competitive Dynamics
Part Three: Strategic Implementation
Chapter 9: Strategic Control and Corporate Governance
Chapter 10: Creating Effective Organizational Designs
Chapter 11: Strategic Leadership: Creating a Learning Organization and an Ethical Organization
Chapter 12: Managing Innovation and Fostering Corporate Entrepreneurship
Chapter 13: Recognizing Opportunities and Creating new Opportunities
Part Four: Case Analysis
Chapter 14: Analyzing Strategic Management Cases.
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