Normal view MARC view ISBD view

Dess, Gregory G.

Strategic management : text and cases / Gregory G. Dess, G.T. Lumpkin, Alan B. Eisner. - 3rd ed. - Boston : McGraw-Hill/Irwin, 2007. - xxiv, 984 p. : col. ill. ; 26 cm.

Includes Index

Part One: Strategic Analysis
Chapter 1: Strategic Management: Creating Competitive Advantages
Chapter 2: Analyzing the External Environment of the Firm
Chapter 3: Assessing the Internal Environment of the Firm Chapter 4: Recognizing a Firm's Intellectual Assets: Moving beyond a Firm's Tangible Resources

Part Two: Strategic Formulation
Chapter 5: Business-Level Strategy: Creating and Sustaining Competitive Advantages
Chapter 6: Corporate-Level Strategy: Creating Value through Diversification
Chapter 7: International Strategy: Creating Value in Global Markets
Chapter 8: Entrepreneurial Strategy and Competitive Dynamics

Part Three: Strategic Implementation
Chapter 9: Strategic Control and Corporate Governance
Chapter 10: Creating Effective Organizational Designs
Chapter 11: Strategic Leadership: Creating a Learning Organization and an Ethical Organization
Chapter 12: Managing Innovation and Fostering Corporate Entrepreneurship
Chapter 13: Recognizing Opportunities and Creating new Opportunities

Part Four: Case Analysis
Chapter 14: Analyzing Strategic Management Cases.

ISBN: 9780073102467 0073102466

Subjects--Topical Terms:
Strategic planning.

LC Class. No.: HD30.28 / .D4746