Business research methods / Donald R. Cooper, Pamela S. Schindler.
Material type:
TextPublication details: New York : McGraw-Hill/Irwin, 2011.Edition: 11th edDescription: xxii, 761 p. : ill. (mostly col.), map ; 29 cmISBN: - 9780073373706
- 9780071289221
- 0071289224
- 0073373702
- HD30.4 .E47
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Methodist University Library Tema Reference | HD30.4 .E47 (Browse shelf(Opens below)) | Available | 1953 |
Includes Index
Part I: Introduction to Business Research
Chapter 1:Research in Business
Chapter 2: Ethics in Business Research
Chapter 3: Thinking like a Researcher
Chapter 4:The Research Process: An Overview
Chapter 5: Clarifying the Research Question through Secondary Data and Exploration
Part II: The Design of Business Research
Chapter 6:Research Design: An Overview
Chapter 7: Qualitative Research
Chapter 8: Observation Studies
Chapter 9: Experiments
Chapter 10: Surveys
Part III: The Sources and Collection of Data
Chapter 11: Measurement
Chapter 12: Measurement Scales
Chapter 13: Questionnaires and Instruments
Chapter 14: Sampling
Part IV: Analysis and Presentation of Data
Chapter 15: Data Preparation and Description
Chapter 16:Exploring, Displaying and Examining Data
Chapter 17: Hypothesis Testing
Chapter 18: Measures of Association
Chapter 19: Multivariate Analysis: An Overview
Chapter 20: Presenting Insights and Findings: Written Reports
Chapter 21:Presenting Insights and Findings: Oral Presentations.
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