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Cooper, Donald R.

Business research methods / Donald R. Cooper, Pamela S. Schindler. - 11th ed. - New York : McGraw-Hill/Irwin, 2011. - xxii, 761 p. : ill. (mostly col.), map ; 29 cm.

Includes Index

Part I: Introduction to Business Research
Chapter 1:Research in Business
Chapter 2: Ethics in Business Research
Chapter 3: Thinking like a Researcher
Chapter 4:The Research Process: An Overview
Chapter 5: Clarifying the Research Question through Secondary Data and Exploration

Part II: The Design of Business Research
Chapter 6:Research Design: An Overview
Chapter 7: Qualitative Research
Chapter 8: Observation Studies
Chapter 9: Experiments
Chapter 10: Surveys

Part III: The Sources and Collection of Data
Chapter 11: Measurement
Chapter 12: Measurement Scales
Chapter 13: Questionnaires and Instruments
Chapter 14: Sampling

Part IV: Analysis and Presentation of Data
Chapter 15: Data Preparation and Description
Chapter 16:Exploring, Displaying and Examining Data
Chapter 17: Hypothesis Testing
Chapter 18: Measures of Association
Chapter 19: Multivariate Analysis: An Overview
Chapter 20: Presenting Insights and Findings: Written Reports
Chapter 21:Presenting Insights and Findings: Oral Presentations.

ISBN: 9780073373706 9780071289221 0071289224 0073373702

Subjects--Topical Terms:
Industrial management--Research.

LC Class. No.: HD30.4 / .E47