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The dynamics of mass communication Joseph R. Dominick.

By: Material type: TextPublication details: Boston : McGraw Hill, 1999.Edition: 6th edDescription: xxiii, 568 p. : ill. 26 cmISBN:
  • 007290478X
Subject(s): LOC classification:
  • P90   .D59
Contents:
pt. 1: The nature and history of mass communication. -- Communication: mass and other forms -- Perspectives on mass communication -- Historical and cultural context -- pt. 2: The print media. -- Newspapers -- Magazines -- Book publishing -- pt. 3: Electronic media. -- Radio -- Sound recording -- Motion pictures -- Television -- The computer and the internet -- pt. 4: Specific media professions. -- News gathering and reporting -- Public relations -- The structure of the advertising industry -- pt. 5: Regulation of the mass media. -- Formal controls: laws, rules, regulations -- Ethics and other informal controls -- pt. 6: Impact. -- The global village: international and comparative media systems -- Social effects of mass communication.
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Methodist University Library Tema General Stacks P90 .D59 (Browse shelf(Opens below)) Available 25601
Books Methodist University Library Wenchi Faculty P90 .D59 (Browse shelf(Opens below)) Available 31071
Books Methodist University Library Wenchi Faculty P90 .D59 (Browse shelf(Opens below)) Available 31070
Books Methodist University Library Wenchi Faculty P90 .D59 (Browse shelf(Opens below)) Available 31072
Books Methodist University Library Wenchi Faculty P90 .D59 (Browse shelf(Opens below)) Available 31073
Books Methodist University Library Wenchi Faculty P90 .D59 (Browse shelf(Opens below)) Available 31067
Books Methodist University Library Wenchi Faculty P90 .D59 (Browse shelf(Opens below)) Available 31068
Books Methodist University Library Wenchi Faculty P90 .D59 (Browse shelf(Opens below)) Available 31069
Books Methodist University Library Wenchi Faculty P90 .D59 (Browse shelf(Opens below)) Available 6269

Includes index.

pt. 1: The nature and history of mass communication. --
Communication: mass and other forms --
Perspectives on mass communication --
Historical and cultural context --
pt. 2: The print media. --
Newspapers --
Magazines --
Book publishing --
pt. 3: Electronic media. --
Radio --
Sound recording --
Motion pictures --
Television --
The computer and the internet --
pt. 4: Specific media professions. --
News gathering and reporting --
Public relations --
The structure of the advertising industry --
pt. 5: Regulation of the mass media. --
Formal controls: laws, rules, regulations --
Ethics and other informal controls --
pt. 6: Impact. --
The global village: international and comparative media systems --
Social effects of mass communication.

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