The dynamics of mass communication (Record no. 3059)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01202nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 007290478X |
| 050 ## - CALL NUMBER | |
| Classification number | P90 |
| Item number | .D59 |
| 100 ## - AUTHOR | |
| Personal name | Dominick, Joseph R. |
| 245 ## - TITLE | |
| Title | The dynamics of mass communication |
| Statement of responsibility, etc | Joseph R. Dominick. |
| 250 ## - EDITION | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Boston : |
| Name of publisher | McGraw Hill, |
| Year of publication | 1999. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xxiii, 568 p. : |
| Other physical details | ill. |
| Dimensions | 26 cm. |
| 500 ## - NOTES | |
| General note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | pt. 1: The nature and history of mass communication. --<br/>Communication: mass and other forms --<br/>Perspectives on mass communication --<br/>Historical and cultural context --<br/>pt. 2: The print media. --<br/>Newspapers --<br/>Magazines --<br/>Book publishing --<br/>pt. 3: Electronic media. --<br/>Radio --<br/>Sound recording --<br/>Motion pictures --<br/>Television --<br/>The computer and the internet --<br/>pt. 4: Specific media professions. --<br/>News gathering and reporting --<br/>Public relations --<br/>The structure of the advertising industry --<br/>pt. 5: Regulation of the mass media. --<br/>Formal controls: laws, rules, regulations --<br/>Ethics and other informal controls --<br/>pt. 6: Impact. --<br/>The global village: international and comparative media systems --<br/>Social effects of mass communication. |
| 650 ## - SUBJECTS | |
| Topical Term | Mass media. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|
| Methodist University Library Tema | Methodist University Library Tema | General Stacks | 10/11/2002 | P90 .D59 | 25601 | Books | ||
| Methodist University Library Wenchi Faculty | Methodist University Library Wenchi Faculty | 17/04/2019 | P90 .D59 | 31072 | Books | |||
| Methodist University Library Wenchi Faculty | Methodist University Library Wenchi Faculty | 17/04/2019 | P90 .D59 | 31073 | Books | |||
| Methodist University Library Wenchi Faculty | Methodist University Library Wenchi Faculty | 17/04/2019 | P90 .D59 | 31067 | Books | |||
| Methodist University Library Wenchi Faculty | Methodist University Library Wenchi Faculty | 17/04/2019 | P90 .D59 | 31068 | Books | |||
| Methodist University Library Wenchi Faculty | Methodist University Library Wenchi Faculty | 17/04/2019 | P90 .D59 | 31069 | Books | |||
| Methodist University Library Wenchi Faculty | Methodist University Library Wenchi Faculty | 17/04/2019 | P90 .D59 | 6269 | Books | |||
| Methodist University Library Wenchi Faculty | Methodist University Library Wenchi Faculty | 09/07/2019 | P90 .D59 | 31071 | Books | |||
| Methodist University Library Wenchi Faculty | Methodist University Library Wenchi Faculty | 09/07/2019 | P90 .D59 | 31070 | Books |