Strategy : winning in the marketplace : core concepts, analytical tools, cases / Arthur A. Thompson, Jr., John E. Gamble, A.J. Strickland III.
Material type:
TextPublication details: Boston, Mass. : McGraw-Hill, c2004.Description: 1 v. (various pagings) : col. ill. ; 26 cmISBN: - 0072847700 (alk. paper)
- 007121514X (international : alk. paper)
- HD30.28 .T543
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Books
|
Methodist University Library Main General Stacks | Reference | HD30.28 .T543 (Browse shelf(Opens below)) | 1 | Available | 15835 |
Includes indexes.
What is strategy and why is it important?. --
pt. 2. Core concepts and analytical tools. Analyzing a company's external environment. --
Analyzing a company's resources and competitive position --
pt. 3. Crafting the strategy. Crafting a strategy: the quest for competitive advantage. --
Competing in foreign markets. --
Diversification: strategies for managing a group of businesses --
pt. 4. Executing the strategy. Building a capable organization. --
Managing internal operations: actions that facilitate strategy execution. --
Corporate culture and leadership. --
pt. 5. Cases in crafting and executing strategy. Crafting strategy in single-business companies. --
Crafting strategy in diversified companies. --
Cases in executing strategy. --
Strategy, ethics, and social responsibility.
There are no comments on this title.