Strategy :

Thompson, Arthur A.,

Strategy : winning in the marketplace : core concepts, analytical tools, cases / Arthur A. Thompson, Jr., John E. Gamble, A.J. Strickland III. - Boston, Mass. : McGraw-Hill, c2004. - 1 v. (various pagings) : col. ill. ; 26 cm.

Includes indexes.

What is strategy and why is it important?. --
pt. 2. Core concepts and analytical tools. Analyzing a company's external environment. --
Analyzing a company's resources and competitive position --
pt. 3. Crafting the strategy. Crafting a strategy: the quest for competitive advantage. --
Competing in foreign markets. --
Diversification: strategies for managing a group of businesses --
pt. 4. Executing the strategy. Building a capable organization. --
Managing internal operations: actions that facilitate strategy execution. --
Corporate culture and leadership. --
pt. 5. Cases in crafting and executing strategy. Crafting strategy in single-business companies. --
Crafting strategy in diversified companies. --
Cases in executing strategy. --
Strategy, ethics, and social responsibility.

0072847700 (alk. paper) 007121514X (international : alk. paper)


Strategic planning.
Industrial management.
Conglomerate corporations--Management.
Strategic planning

HD30.28 / .T543
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