The essence of business economics / Joseph G. Nellis and David Parker.
Material type:
TextPublication details: London : Prentice Hall, 1997.Edition: 2nd edDescription: xiii, 226 p. : ill. ; 24 cmISBN: - 0135731305 (pbk.)
- 9780135731305
- HD30.22 .N45
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Includes index.
The essence of business economics: an overview --
The analysis of consumer demand --
The analysis of production costs --
The competitive environment --
Managerial objectives and the firm --
Understanding pricing strategies --
Investment appraisal --
Understanding the labour market --Government and business --
Business and economic forecasting --
Business economics: a check list for managers --
Appendix: sources of business economics data for managers.
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