The essence of business economics /
Nellis, J. G.
The essence of business economics / Joseph G. Nellis and David Parker. - 2nd ed. - London : Prentice Hall, 1997. - xiii, 226 p. : ill. ; 24 cm.
Includes index.
The essence of business economics: an overview --
The analysis of consumer demand --
The analysis of production costs --
The competitive environment --
Managerial objectives and the firm --
Understanding pricing strategies --
Investment appraisal --
Understanding the labour market --Government and business --
Business and economic forecasting --
Business economics: a check list for managers --
Appendix: sources of business economics data for managers.
0135731305 (pbk.) 9780135731305
Managerial economics.
HD30.22 / .N45
The essence of business economics / Joseph G. Nellis and David Parker. - 2nd ed. - London : Prentice Hall, 1997. - xiii, 226 p. : ill. ; 24 cm.
Includes index.
The essence of business economics: an overview --
The analysis of consumer demand --
The analysis of production costs --
The competitive environment --
Managerial objectives and the firm --
Understanding pricing strategies --
Investment appraisal --
Understanding the labour market --Government and business --
Business and economic forecasting --
Business economics: a check list for managers --
Appendix: sources of business economics data for managers.
0135731305 (pbk.) 9780135731305
Managerial economics.
HD30.22 / .N45