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Managerial economics and business strategy / Michael R. Baye.

By: Material type: TextPublication details: New York : McGraw-Hill/Irwin, c2010.Edition: 7th edDescription: xxxii, 621 p. : ill. ; 24 cmISBN:
  • 9780073375960 (alk. paper)
  • 0073375969 (alk. paper)
  • 9780071267441 (pbk.)
  • 0071267441 (pbk.)
Subject(s): LOC classification:
  • HD30.22 .B34
Contents:
Chapter 1: The Fundamentals of Managerial Economics Chapter 2: Market Forces: Demand and Supply Chapter 3: Quantitative Demand Analysis Chapter 4: The Theory of Individual Behavior Chapter 5: The Production Process and Costs Chapter 6: The Organization of the Firm Chapter 7: The Nature of Industry Chapter 8: Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets Chapter 9: Basic Oligopoly Models Chapter 10: Game Theory: Inside Oligopoly Chapter 11: Pricing Strategies for Firms with Market Power Chapter 12: The Economics of Information Chapter 13: Advanced Topics in Business Strategy Chapter 14: A Manager's Guide to Government in the Marketplace Case Study: Challenges at Time Warner: A Case Study in Business Strategy
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Methodist University Library Main General Stacks Reference HD30.22 .B34 (Browse shelf(Opens below)) 1 Available 39738
Books Methodist University Library Main General Stacks Reference HD30.22 .B34 (Browse shelf(Opens below)) 1 Available 2290

Includes bibliographical references and index.

Chapter 1: The Fundamentals of Managerial Economics Chapter 2: Market Forces: Demand and Supply Chapter 3: Quantitative Demand Analysis Chapter 4: The Theory of Individual Behavior Chapter 5: The Production Process and Costs Chapter 6: The Organization of the Firm Chapter 7: The Nature of Industry Chapter 8: Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets Chapter 9: Basic Oligopoly Models Chapter 10: Game Theory: Inside Oligopoly Chapter 11: Pricing Strategies for Firms with Market Power Chapter 12: The Economics of Information Chapter 13: Advanced Topics in Business Strategy Chapter 14: A Manager's Guide to Government in the Marketplace Case Study: Challenges at Time Warner: A Case Study in Business Strategy

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