Managerial economics and business strategy /
Baye, Michael R.,
Managerial economics and business strategy / Michael R. Baye. - 7th ed. - New York : McGraw-Hill/Irwin, c2010. - xxxii, 621 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Chapter 1: The Fundamentals of Managerial Economics Chapter 2: Market Forces: Demand and Supply Chapter 3: Quantitative Demand Analysis Chapter 4: The Theory of Individual Behavior Chapter 5: The Production Process and Costs Chapter 6: The Organization of the Firm Chapter 7: The Nature of Industry Chapter 8: Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets Chapter 9: Basic Oligopoly Models Chapter 10: Game Theory: Inside Oligopoly Chapter 11: Pricing Strategies for Firms with Market Power Chapter 12: The Economics of Information Chapter 13: Advanced Topics in Business Strategy Chapter 14: A Manager's Guide to Government in the Marketplace Case Study: Challenges at Time Warner: A Case Study in Business Strategy
9780073375960 (alk. paper) 0073375969 (alk. paper) 9780071267441 (pbk.) 0071267441 (pbk.)
Managerial economics.
Strategic planning.
HD30.22 / .B34
Managerial economics and business strategy / Michael R. Baye. - 7th ed. - New York : McGraw-Hill/Irwin, c2010. - xxxii, 621 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Chapter 1: The Fundamentals of Managerial Economics Chapter 2: Market Forces: Demand and Supply Chapter 3: Quantitative Demand Analysis Chapter 4: The Theory of Individual Behavior Chapter 5: The Production Process and Costs Chapter 6: The Organization of the Firm Chapter 7: The Nature of Industry Chapter 8: Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets Chapter 9: Basic Oligopoly Models Chapter 10: Game Theory: Inside Oligopoly Chapter 11: Pricing Strategies for Firms with Market Power Chapter 12: The Economics of Information Chapter 13: Advanced Topics in Business Strategy Chapter 14: A Manager's Guide to Government in the Marketplace Case Study: Challenges at Time Warner: A Case Study in Business Strategy
9780073375960 (alk. paper) 0073375969 (alk. paper) 9780071267441 (pbk.) 0071267441 (pbk.)
Managerial economics.
Strategic planning.
HD30.22 / .B34