Includes index.

Microeconomic analysis --
Managers and economics --
Demand, supply, and equilibrium prices --
Demand elasticities --
Techniques for understanding consumer demand and behavior --
Production and cost analysis in the short run --
Production and cost analysis in the long run --
Market structure : perfect competition --
Market structure : monopoly and monopolistic competition --
Market structure : oligopoly --
Pricing strategies for the firm --
Macroeconomic analysis --
Measuring macroeconomic activity --
Spending by individuals, firms, and governments on real goods and services --
The role of money in the macro economy --
The aggregate model of the macro economy --
International and balance of payments issues in the macro economy --
Integration of the frameworks --
Combining micro and macro analysis for managerial decision making --
Solutions to even-numbered problems --