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Paul G Farnham

Economics for managers:Education, career family and personal Paul G Farnham - Boston : Pearson - xxvii,558p. ill. 26cm.

Includes index.


Microeconomic analysis --
Managers and economics --
Demand, supply, and equilibrium prices --
Demand elasticities --
Techniques for understanding consumer demand and behavior --
Production and cost analysis in the short run --
Production and cost analysis in the long run --
Market structure : perfect competition --
Market structure : monopoly and monopolistic competition --
Market structure : oligopoly --
Pricing strategies for the firm --
Macroeconomic analysis --
Measuring macroeconomic activity --
Spending by individuals, firms, and governments on real goods and services --
The role of money in the macro economy --
The aggregate model of the macro economy --
International and balance of payments issues in the macro economy --
Integration of the frameworks --
Combining micro and macro analysis for managerial decision making --
Solutions to even-numbered problems --

ISBN: 9780558037499 0558037496

Subjects--Topical Terms:
Economics. --Management.

LC Class. No.: HF171.5 / .F23