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New product development checklists : proven checklists for developing new products from mission to market / George Gruenwald.
Material type:
TextPublication details: Lincolnwood, Ill., USA : NTC Business Books, c1991.Description: xv, 106 p. ; 28 cmISBN: - 0844232173 :
- HF5415.153 .G77
Contents:
Pick your own playing field --
Exploration for opportunity --
Screening new ideas --
Making a proposal --
Development --
Market testing --
Major introduction.
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Methodist University Library Main General Stacks | Reference | HF5415.153 .G77 (Browse shelf(Opens below)) | Available | 36811 |
Pick your own playing field --
Exploration for opportunity --
Screening new ideas --
Making a proposal --
Development --
Market testing --
Major introduction.
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