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New product development checklists :

Gruenwald, George.

New product development checklists : proven checklists for developing new products from mission to market / George Gruenwald. - Lincolnwood, Ill., USA : NTC Business Books, c1991. - xv, 106 p. ; 28 cm.

Pick your own playing field --
Exploration for opportunity --
Screening new ideas --
Making a proposal --
Development --
Market testing --
Major introduction.

ISBN: 0844232173 :

Subjects--Topical Terms:
New products.
Product management.

LC Class. No.: HF5415.153 / .G77

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