Strategy : 2008-2009 Alan B Eisner
Material type:
TextPublication details: Boston : McGraw-Hill/Irwin Professional Pub, 2009.Description: xv, 319 pages : illus. (some color) ; 26 cmISBN: - 9780073381282
- 0073381284
- 9780071285568
- 0071285563
- HD30.28 .K48
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Methodist University Library Tema Reference | HD30.28 .K48 (Browse shelf(Opens below)) | Available | 34405 |
Includes Index
Cases
Part 1: Setting the Stage for Competitive Advantage
Chapter 1: What Is Strategic Management?
Chapter 2: The Context of Strategic Management
Chapter 3: Analyzing the Internal Environment of the Firm Chapter 4: Analyzing the External Environment
Part 2: The Selection of Strategies
Chapter 5: Corporate-Level Strategy
Chapter 6: Business-Level Strategy
Part 3: Strategy Implementation and Control
Chapter 7: Creating Effective Organizational Designs
Chapter 8: Strategic Control
Part 4 Case Analysis
Chapter 9: Analyzing Strategic Management Cases
Cases
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