Strategy :

David J Ketchen;

Strategy : 2008-2009 Alan B Eisner - Boston : McGraw-Hill/Irwin Professional Pub, 2009. - xv, 319 pages : illus. (some color) ; 26 cm

Includes Index
Cases

Part 1: Setting the Stage for Competitive Advantage
Chapter 1: What Is Strategic Management?
Chapter 2: The Context of Strategic Management
Chapter 3: Analyzing the Internal Environment of the Firm Chapter 4: Analyzing the External Environment

Part 2: The Selection of Strategies
Chapter 5: Corporate-Level Strategy
Chapter 6: Business-Level Strategy

Part 3: Strategy Implementation and Control
Chapter 7: Creating Effective Organizational Designs
Chapter 8: Strategic Control

Part 4 Case Analysis
Chapter 9: Analyzing Strategic Management Cases
Cases

9780073381282 0073381284 9780071285568 0071285563


Strategic planning.
Business planning.

HD30.28 / .K48
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