Modern Business Administration Appleby C. Robert
Material type:
TextPublication details: London: Prentice Hall, 1994.Edition: 6th edDescription: xii,500 p. illus., 25 cmISBN: - 0273602829
- 9780273602828
- 0273602969
- 9780273602965
- HF5500 .A67
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| HF5438.4 .C48 Sales force management / | HF5438.4 .C48 Sales force management / | HF5438.4 .S78 Management of a sales force / | HF5500.A67 Modern Business Administration | HF5547 .Ab8 Office practice & administration management for professional and tertiary students | HF5547 .E44 Office practice | HF5547 .E44 Office practice |
Includes index.
PART 1: MANAGEMENT PRINCIPLES
Chapter 1: Nature of Management
Chapter 2: Business and its External Environment
Chapter 3: Corporate Strategy and Planning
Chapter 4: Organizing 5. Directing 6. Controlling
PART 2: MANAGEMENT IN ACTION
Chapter 7: Marketing and Sales Management
Chapter 8: Production
Chapter 9: Human Resource Management
Chapter 10: Administrative Management
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