Modern Business Administration
Appleby C. Robert
Modern Business Administration Appleby C. Robert - 6th ed. - London: Prentice Hall, 1994. - xii,500 p. illus., 25 cm.
Includes index.
PART 1: MANAGEMENT PRINCIPLES
Chapter 1: Nature of Management
Chapter 2: Business and its External Environment
Chapter 3: Corporate Strategy and Planning
Chapter 4: Organizing 5. Directing 6. Controlling
PART 2: MANAGEMENT IN ACTION
Chapter 7: Marketing and Sales Management
Chapter 8: Production
Chapter 9: Human Resource Management
Chapter 10: Administrative Management
0273602829 9780273602828 0273602969 9780273602965
Business Firms--Management
HF5500 / .A67
Modern Business Administration Appleby C. Robert - 6th ed. - London: Prentice Hall, 1994. - xii,500 p. illus., 25 cm.
Includes index.
PART 1: MANAGEMENT PRINCIPLES
Chapter 1: Nature of Management
Chapter 2: Business and its External Environment
Chapter 3: Corporate Strategy and Planning
Chapter 4: Organizing 5. Directing 6. Controlling
PART 2: MANAGEMENT IN ACTION
Chapter 7: Marketing and Sales Management
Chapter 8: Production
Chapter 9: Human Resource Management
Chapter 10: Administrative Management
0273602829 9780273602828 0273602969 9780273602965
Business Firms--Management
HF5500 / .A67