Part One: Concepts and Techniques for Crafting and Executing Strategy
Section A: Introduction and Overview
1. What Is Strategy and Why Is It Important?
2. The Managerial Process of Crafting and Executing Strategy Section B: Core Concepts and Analytical Tools
3. Evaluating a Company's External Environment
4. Analyzing a Company's Resources and Competitive Position Section C: Crafting a Strategy
5. The Five Generic Competitive Strategies: Which One to Employ?
6. Supplementing the Chosen Competitive Strategy: Other Important Strategy Choices
7. Competing in Foreign Markets
8. Tailoring Strategy to Fit Specific Industry and Company Situations
9. Diversification: Strategies for Managing a Group of Businesses
10. Strategy, Ethics, and Social Responsibility
Section D: Executing the Strategy
11. Building an Organization Capable of Good Strategy Execution
12. Managing Internal Operations: Actions That Facilitate Strategy
13. Corporate Culture and Leadership: Keys to Good Strategy Execution Part Two: Cases
Section A: Crafting Strategy in Single-Business Companies
1. Costco Wholesale Corporation: Mission, Business Model, and Strategy
2. Shearwater Adventures Ltd.
3. The Battle in Radio Broadcasting: XM vs. Sirius vs. Local Radio vs. Internet Radio
4. Competition in the Bottled Water Industry in 2006
5. Blue Nile, Inc.--World's Largest Online Diamond Retailer
6. Eat2eat.com
7. Panera Bread Company
8. Coach Inc.: Is Its Advantage in Luxury Handbags Sustainable?
9. Nucor Corporation--Competing Against Low Cost Steel Imports
10. The YMCA of London, Ontario
11. Wild Oats Market, Inc.
12. Zune: Microsoft's Entry into the Digital Music Player Market 13. Skywest, Inc. and the Regional Airline Industry
14. Competition in Video Game Consoles: Sony, Microsoft, and nintendo Balle for Supremacy
15. Electronic Arts in 2007: Can It Retain Its Global Lead in Video Game Software?
16. Sun Microsystems
17. Toyota's Strategy and Initiatives in Europe: The Launch of the Aygo in Europe
18. Econet Wireless International's Expansion Across Africa Section B: Crafting Strategy in Diversified Companies
19. Pepsi Company in 2007: Strategies to Increase Shareholder Value
20. Spectrum Brands' Diversification Strategy: A Success or a Failure?
21. Sara Lee Corppration: Retrenching to a Narrower Rang of Business
Section C: Executing Strategy and Strategic Leadership
22. Robin Hood
23. Dilemma at Devil's Den
24. Enterprise Rent-a-Car
25. Manpower Australia: Using Strategy Maps and the Balanced Scorecard Effectively
26. Abercrombie and Fitch: An Upscale Sporting Goods Retailer Becomes a Leader in Trendy Apparel
27. New Balance Athletic Shoe Inc.
28. Ryanair: European Pioneer of Budget Airline Travel
Section D: Strategy, Ethics, and Social Responsibility
29. Monitoring Foreign Suppliers: The Challenge of Detecting Unethical Practices
30. Queensland Rainforest Resort
31. Smithfield Foods' Vertical Integration Strategy: Is It Environmentally Correct?
Indexes
Organization
Name
Case
Subject