Integrated marketing communications : the holistic approach / Tony Yeshin.
Material type:
TextPublication details: Oxford ; Boston : Butterworth Heinemann, 1998.Description: xi, 354 p. : ill. ; 25 cmISBN: - 0750619236
- 9780750619233
- HF5415.123 .Y468
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Books
|
Methodist University Library Main General Stacks | Reference | HF5415.123 .Y468 (Browse shelf(Opens below)) | Checked out to Kwasi Owusu-Antwi (24869831122) | 12/10/2019 | 4581 |
Browsing Methodist University Library Main shelves,Shelving location: General Stacks,Collection: Reference Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| HF5415.123 .S55 Integrated marketing communications : | HF5415.123 .S65 Marketing communications : | HF5415.123 .T51 Integrated marketing communications : | HF5415.123 .Y468 Integrated marketing communications : | HF5415.125 .P36 Using the microcomputer in marketing / | HF5415.1255 .I58 An introduction to branding and marketing communication management / | HF5415.1255 .I58 An introduction to branding and marketing communication management / |
"Student"--Cover.
"Published in association with The Chartered Institute of Marketing."
1. Marketing communications --
an overview --
2. Understanding the marketplace --
3. Product and service strategies --
4. The integration of marketing communications --
5. Managing the marketing communications mix --
6. Choosing and using marketing communications agencies --
7. Advertising --
8. The development of advertising --
9. Media and media planning --
10. Sales promotion --
11. Direct marketing --
12. Public relations --
13. Sponsorship and product placement --
14. Corporate communications --
15. International marketing communications --
16. Future developments in marketing communications.
There are no comments on this title.