Integrated marketing communications : (Record no. 1896)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01249cam a22001934a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0750619236 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 9780750619233 |
| 050 00 - CALL NUMBER | |
| Classification number | HF5415.123 |
| Item number | .Y468 |
| 100 1# - AUTHOR | |
| Personal name | Yeshin, Tony. |
| 245 10 - TITLE | |
| Title | Integrated marketing communications : |
| Remainder of title | the holistic approach / |
| Statement of responsibility, etc | Tony Yeshin. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Oxford ; |
| -- | Boston : |
| Name of publisher | Butterworth Heinemann, |
| Year of publication | 1998. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xi, 354 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 500 ## - NOTES | |
| General note | "Student"--Cover. |
| 500 ## - NOTES | |
| General note | "Published in association with The Chartered Institute of Marketing." |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | 1. Marketing communications --<br/>an overview --<br/>2. Understanding the marketplace --<br/>3. Product and service strategies --<br/>4. The integration of marketing communications --<br/>5. Managing the marketing communications mix --<br/>6. Choosing and using marketing communications agencies --<br/>7. Advertising --<br/>8. The development of advertising --<br/>9. Media and media planning --<br/>10. Sales promotion --<br/>11. Direct marketing --<br/>12. Public relations --<br/>13. Sponsorship and product placement --<br/>14. Corporate communications --<br/>15. International marketing communications --<br/>16. Future developments in marketing communications. |
| 650 #0 - SUBJECTS | |
| Topical Term | Communication in marketing. |
| 710 2# - OTHER AUTHORS | |
| OTHER AUTHORS | Chartered Institute of Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 22/12/1999 | HF5415.123 .Y468 | 4581 | Books |