Microeconomics : principles and tools / Arthur O'Sullivan, Steven M. Sheffrin.
Material type:
TextSeries: Prentice-Hall series in economicsPublication details: Upper Saddle River, N.J. : Prentice Hall, c2002.Edition: 3rd edDescription: 1 v. (various pagings) : col. ill. ; 26 cm. + 1 computer optical disc (4 3/4 in.)ISBN: - 0130358126
- 9780130358127
- HB172 .O8
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Methodist University Library Main General Stacks | Reference | HB172 .O8 (Browse shelf(Opens below)) | 2 | Available | 27482 | ||||||||||||
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Methodist University Library Main General Stacks | HB172 .O8 (Browse shelf(Opens below)) | 3 | Available | 28644 |
A variety of multi-media instructional tools, including a web site, is available to supplement the text.
Introduction and key principles: Introduction, What is economics?; Key principles of economics; Markets and government in the global economy; Supply, demand, and market equilibrium --
A closer look at supply and demand: Elasticity, a measure of responsiveness; Market efficiency and government intervention; Consumer choice --
Market structures and pricing: Production and cost; Perfect competition, short run and long run; Monopoly; Entry and monopolistic competition; Oligopoly and strategic behavior; Using market power, price discrimination and advertising; Controlling market power, antitrust policy and deregulation --
Spillovers and information; Imperfect information and disappearing markets; Public goods, taxes, and public choice; Environmental policy --
Labor market and economic challenges: Labor market; Economic challenges, poverty, aging, and health care; International trade and public policy --
Glossary --
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