Microeconomics :
O'Sullivan, Arthur.
Microeconomics : principles and tools / Arthur O'Sullivan, Steven M. Sheffrin. - 3rd ed. - Upper Saddle River, N.J. : Prentice Hall, c2002. - 1 v. (various pagings) : col. ill. ; 26 cm. + 1 computer optical disc (4 3/4 in.) - Prentice-Hall series in economics .
A variety of multi-media instructional tools, including a web site, is available to supplement the text.
Introduction and key principles: Introduction, What is economics?; Key principles of economics; Markets and government in the global economy; Supply, demand, and market equilibrium --
A closer look at supply and demand: Elasticity, a measure of responsiveness; Market efficiency and government intervention; Consumer choice --
Market structures and pricing: Production and cost; Perfect competition, short run and long run; Monopoly; Entry and monopolistic competition; Oligopoly and strategic behavior; Using market power, price discrimination and advertising; Controlling market power, antitrust policy and deregulation --
Spillovers and information; Imperfect information and disappearing markets; Public goods, taxes, and public choice; Environmental policy --
Labor market and economic challenges: Labor market; Economic challenges, poverty, aging, and health care; International trade and public policy --
Glossary --
0130358126 9780130358127
Microeconomics.
HB172 / .O8
Microeconomics : principles and tools / Arthur O'Sullivan, Steven M. Sheffrin. - 3rd ed. - Upper Saddle River, N.J. : Prentice Hall, c2002. - 1 v. (various pagings) : col. ill. ; 26 cm. + 1 computer optical disc (4 3/4 in.) - Prentice-Hall series in economics .
A variety of multi-media instructional tools, including a web site, is available to supplement the text.
Introduction and key principles: Introduction, What is economics?; Key principles of economics; Markets and government in the global economy; Supply, demand, and market equilibrium --
A closer look at supply and demand: Elasticity, a measure of responsiveness; Market efficiency and government intervention; Consumer choice --
Market structures and pricing: Production and cost; Perfect competition, short run and long run; Monopoly; Entry and monopolistic competition; Oligopoly and strategic behavior; Using market power, price discrimination and advertising; Controlling market power, antitrust policy and deregulation --
Spillovers and information; Imperfect information and disappearing markets; Public goods, taxes, and public choice; Environmental policy --
Labor market and economic challenges: Labor market; Economic challenges, poverty, aging, and health care; International trade and public policy --
Glossary --
0130358126 9780130358127
Microeconomics.
HB172 / .O8