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Marketing channels : a management view / Bert Rosenbloom.
Material type:
TextSeries: The Dryden Press series in marketingPublication details: Fort Worth : Dryden Press, c1995.Edition: 5th edDescription: xxiii, 774 p. : ill., maps ; 25 cmISBN: - 0030977363
- 9780030977367
- HF5415.129 .R67
Contents:
Marketing channel systems 1
Developing the marketing channel 177
Managing the marketing channel 307
Appraising the marketing channel 459
Additional perspectives on marketing channels 537
Cases in marketing channels 613
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Methodist University Library Main General Stacks | HF5415.129 .R67 (Browse shelf(Opens below)) | Available | 12438 | ||||||||||||||
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Methodist University Library Main General Stacks | Reference | HF5415.129 .R67 (Browse shelf(Opens below)) | Available | 3521 |
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| HF5415.129 .F75 The channel advantage : | HF5415.129 .P45 Marketing channels : | HF5415.129 .R36 Transforming your go-to-market strategy : | HF5415.129 .R67 Marketing channels : | HF5415.13 Marketing management | HF5415.13 Marketing management | HF5415.13 Principles of services marketing / |
Includes index
Marketing channel systems 1
Developing the marketing channel 177
Managing the marketing channel 307
Appraising the marketing channel 459
Additional perspectives on marketing channels 537
Cases in marketing channels 613
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