Marketing channels : (Record no. 1853)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00823nam a2200205 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0030977363 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 9780030977367 |
| 050 00 - CALL NUMBER | |
| Classification number | HF5415.129 |
| Item number | .R67 |
| 100 1# - AUTHOR | |
| Personal name | Rosenbloom, Bert. |
| 245 10 - TITLE | |
| Title | Marketing channels : |
| Remainder of title | a management view / |
| Statement of responsibility, etc | Bert Rosenbloom. |
| 250 ## - EDITION | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Fort Worth : |
| Name of publisher | Dryden Press, |
| Year of publication | c1995. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xxiii, 774 p. : |
| Other physical details | ill., maps ; |
| Dimensions | 25 cm. |
| 440 #4 - SERIES | |
| SERIES | The Dryden Press series in marketing |
| 500 ## - NOTES | |
| General note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Marketing channel systems 1<br/>Developing the marketing channel 177<br/>Managing the marketing channel 307<br/>Appraising the marketing channel 459<br/>Additional perspectives on marketing channels 537<br/>Cases in marketing channels 613 |
| 650 #0 - SUBJECTS | |
| Topical Term | Marketing channels. |
| 650 #0 - SUBJECTS | |
| Topical Term | Marketing channels |
| General subdivision | Management. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type | Collection code |
|---|---|---|---|---|---|---|---|---|---|
| Methodist University Library Main | Methodist University Library Main | General Stacks | 19/12/2003 | HF5415.129 .R67 | 12438 | Books | |||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 19/12/2003 | HF5415.129 .R67 | 3521 | Books | Reference |