The e-marketing handbook : an indispensable guide to marketing your products and services on the Internet / Matt Haig.
Material type:
TextPublication details: London : Kogan Page, c2001.Description: xii, 258 p. illustrations 24 cmISBN: - 074943547X
- 9780749435479
- HF5415.1265 .H35
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Methodist University Library Main General Stacks | Reference | HF5415.1265 .H35 (Browse shelf(Opens below)) | Available | 32720 |
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| HF5415.1263 .B56 Business marketing / | HF5415.1263 .B56 Business marketing management / | HF5415.1263 .B56 Business marketing / | HF5415.1265 .H35 The e-marketing handbook : | HF5415.1265 .H36 Principles of internet marketing / | HF5415.1265 .K425 Likeable social media : | HF5415.1265 .R54 Internet marketing : |
Includes index
1. Getting focused --
2. E-market research --
3. The web design dilemma --
4. Web design principles --
5. Search engines --
6. More marketing channels --
7. Direct e-marketing --
8. Handling sales online --
9. Supporting customers --
10. Brand building on the internet --
11. Advertising online --
12. E-publicity --
13. Clicks and mortar marketing --
14. Evaluation.
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