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The e-marketing handbook : (Record no. 1819)

MARC details
000 -LEADER
fixed length control field	00969nam a2200193Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN	074943547X
022 ## - INTERNATIONAL STANDARD SERIAL NUMBER
ISSN	9780749435479
050 ## - CALL NUMBER
Classification number	HF5415.1265
Item number	.H35
100 1# - AUTHOR
Personal name	Haig, Matt.
245 14 - TITLE
Title	The e-marketing handbook :
Remainder of title	an indispensable guide to marketing your products and services on the Internet /
Statement of responsibility, etc	Matt Haig.
260 ## - PUBLICATION INFORMATION
Place of publication	London :
Name of publisher	Kogan Page,
Year of publication	c2001.
300 ## - DESCRIPTION
Number of Pages	xii, 258 p.
Other physical details	illustrations
Dimensions	24 cm.
500 ## - NOTES
General note	Includes index
505 ## - FORMATTED CONTENTS NOTE
Table of Content	1. Getting focused --<br/>2. E-market research --<br/>3. The web design dilemma --<br/>4. Web design principles --<br/>5. Search engines --<br/>6. More marketing channels --<br/>7. Direct e-marketing --<br/>8. Handling sales online --<br/>9. Supporting customers --<br/>10. Brand building on the internet --<br/>11. Advertising online --<br/>12. E-publicity --<br/>13. Clicks and mortar marketing --<br/>14. Evaluation.
650 #0 - SUBJECTS
Topical Term	Marketing channels.
650 #0 - SUBJECTS
Topical Term	Internet marketing.
650 #0 - SUBJECTS
Topical Term	Electronic commerce.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books

Holdings
Withdrawn status	Lost status	Collection code	Home library	Current library	Shelving location	Date acquired	Full call number	Accession Number	Koha item type
		Reference	Methodist University Library Main	Methodist University Library Main	General Stacks	18/01/2011	HF5415.1265 .H35	32720	Books