Canadian marketing : cases and concepts. Kenneth G Hardy; Adrian B Ryans; Michael R Pearce; Thomas C Kinnear
Material type:
TextPublication details: Toronto : Allyn and Bacon Canada, 1978.Description: xviii, 663 pages : illustrations ; 25 cmISBN: - 0205061028
- 9780205061020
- HF5415.12 .C2C36
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| HF5415.1 .B4155 Marketing : | HF5415.1 .B4155 Marketing principles & perspectives | HF5415.1 .B4155 Marketing : | HF5415.12 .C2C36 Canadian marketing : | HF5415.12 .E8C37 Cases in European marketing management | HF5415.12 .G67 Rural marketing environment, problems and strategies | HF5415.12.A8 M37 Marketing insights for the Asia Pacific / |
Chapter i. Learning from making decisions
Chapter ii. Marketing strategy formulation: introduction 19
Chapter iii. Buying behaviiour analysis 65
Chapter iv. Positioning 99
Chapter v. Product decisions 149
Chapter vi. Pricing decisions 213
Chapter vii. Channel decisions 279
Chapter viii. Sales force decisions 323
Chapter ix. Marketing communications decisions 373
Chapter x. Marketing decision making in the public arena 457
Chapter xi. Marketing research 553
Chapter xii. Marketing strategy formulation: review and preview 591
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