Canadian marketing : (Record no. 1810)

MARC details
000 -LEADER
fixed length control field 01208nam a2200205 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0205061028
022 ## - INTERNATIONAL STANDARD SERIAL NUMBER
ISSN 9780205061020
050 ## - CALL NUMBER
Classification number HF5415.12
Item number .C2C36
100 ## - AUTHOR
Personal name Kenneth G Hardy
245 ## - TITLE
Title Canadian marketing :
Remainder of title cases and concepts.
Statement of responsibility, etc Kenneth G Hardy; Adrian B Ryans; Michael R Pearce; Thomas C Kinnear
260 ## - PUBLICATION INFORMATION
Place of publication Toronto :
Name of publisher Allyn and Bacon Canada,
Year of publication 1978.
300 ## - DESCRIPTION
Number of Pages xviii, 663 pages :
Other physical details illustrations ;
Dimensions 25 cm
505 ## - FORMATTED CONTENTS NOTE
Table of Content Chapter i. Learning from making decisions<br/>Chapter ii. Marketing strategy formulation: introduction 19<br/>Chapter iii. Buying behaviiour analysis 65<br/>Chapter iv. Positioning 99<br/>Chapter v. Product decisions 149<br/>Chapter vi. Pricing decisions 213<br/>Chapter vii. Channel decisions 279<br/>Chapter viii. Sales force decisions 323<br/>Chapter ix. Marketing communications decisions 373<br/>Chapter x. Marketing decision making in the public arena 457<br/>Chapter xi. Marketing research 553<br/>Chapter xii. Marketing strategy formulation: review and preview 591
650 ## - SUBJECTS
Topical Term Marketing --
650 ## - SUBJECTS
Topical Term Marketing.
700 ## - OTHER AUTHORS
Personal name Adrian B Ryans
710 ## - OTHER AUTHORS
OTHER AUTHORS ; Michael R Pearce;
711 ## - OTHER AUTHORS
OTHER AUTHORS Thomas C Kinnear
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Collection code Home library Current library Shelving location Date acquired Full call number Accession Number Koha item type
    Reference Methodist University Library Main Methodist University Library Main General Stacks 18/05/2006 HF5415.12 .C2C36 13274 Books
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