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Cases in European marketing management John A Quelch; Kamran Kashani; Sandra Vandermerwe
Material type:
TextSeries: Irwin series in marketingPublication details: Burr Ridge, Ill. : Irwin, 1994.Description: xiii, 525 Seiten : Illustrationen, Diagramme, Tabellen 24 cmISBN: - 9780256157222
- HF5415.12 .E8C37
Contents:
Section i. Introduction
Section ii. Cummunications policy
Section iii.Pricing policy
Sectioniv. Product policy
Section v. Distribution policy
Section vi. Marketing process
Section vii. Marketing strategy formulation
Section viii. Marketing organization and implementation
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Methodist University Library Main General Stacks | Reference | HF5415.12 .E8C37 (Browse shelf(Opens below)) | Available | 12423 | |||||||||||||
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Methodist University Library Main General Stacks | HF5415.12 .E8C37 (Browse shelf(Opens below)) | Available | 12766 |
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| HF5415.1 .B4155 Marketing principles & perspectives | HF5415.1 .B4155 Marketing : | HF5415.12 .C2C36 Canadian marketing : | HF5415.12 .E8C37 Cases in European marketing management | HF5415.12 .G67 Rural marketing environment, problems and strategies | HF5415.12.A8 M37 Marketing insights for the Asia Pacific / | HF5415.12.A8 M37 Marketing insights for the Asia Pacific / |
Section i. Introduction
Section ii. Cummunications policy
Section iii.Pricing policy
Sectioniv. Product policy
Section v. Distribution policy
Section vi. Marketing process
Section vii. Marketing strategy formulation
Section viii. Marketing organization and implementation
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