Cases in European marketing management
John A Quelch
Cases in European marketing management John A Quelch; Kamran Kashani; Sandra Vandermerwe - Burr Ridge, Ill. : Irwin, 1994. - xiii, 525 Seiten : Illustrationen, Diagramme, Tabellen 24 cm. - Irwin series in marketing. .
Section i. Introduction
Section ii. Cummunications policy
Section iii.Pricing policy
Sectioniv. Product policy
Section v. Distribution policy
Section vi. Marketing process
Section vii. Marketing strategy formulation
Section viii. Marketing organization and implementation
9780256157222
Marketing management.
Marketing --
HF5415.12 / .E8C37
Cases in European marketing management John A Quelch; Kamran Kashani; Sandra Vandermerwe - Burr Ridge, Ill. : Irwin, 1994. - xiii, 525 Seiten : Illustrationen, Diagramme, Tabellen 24 cm. - Irwin series in marketing. .
Section i. Introduction
Section ii. Cummunications policy
Section iii.Pricing policy
Sectioniv. Product policy
Section v. Distribution policy
Section vi. Marketing process
Section vii. Marketing strategy formulation
Section viii. Marketing organization and implementation
9780256157222
Marketing management.
Marketing --
HF5415.12 / .E8C37