Formulation, implementation, and control of competitive strategy / John A. Pearce II, Richard B. Robinson, Jr.
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TextPublication details: Boston, Mass. : McGraw-Hill/Irwin, c2003.Edition: 8th edDescription: xxiv, 344, [14] p. : ill. ; 25 cmISBN: - 0072488522 (pbk. : alk. paper)
- HD30.28 .P3385
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| HD30.28 .P22 Strategic management | HD30.28 .P3385 Formulation, implementation, and control of competitive strategy / | HD30.28 .P3385 Formulation, implementation, and control of competitive strategy / | HD30.28 .P3385 Formulation, implementation, and control of competitive strategy / | HD30.28 .P3395 Strategic management : | HD30.28 .P5 Anatomy of a business plan : | HD30.28 .P59 Corporate Strategy : |
Includes index
Part One Overview of Strategic Management
Chapter 1. Strategic Management
Part Two
Chapter 2. Defining the Company's Mission and Social Responsibility
Chapter 3. The External Environment
Chapter 4. The Global Environment: Strategic Considerations for Multinational Firms
Chapter 5. Internal Analysis
Chapter 6. Formulating Long-Term Objectives and Grand Strategies
Chapter 7. Strategic Analysis and Choice in Single-or Dominant-Product Businesses: Building Sustainable Competitive Advantages
Chapter 8. Strategic Analysis and Choice in the Multibusiness Company: Rationalizing Diversification and Building Shareholder Value
Part Three Strategy Implementation
Chapter 9 Implementing Strategy through Short-Term Objectives, Functional Tactics, Reward System, and Employee Empowerment
Chapter 10. implementing Strategy: Structure, Leadership, and Culture
Chapter 11. Strategic Control and Continuous Improvement
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