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Pearce, John A.

Formulation, implementation, and control of competitive strategy / John A. Pearce II, Richard B. Robinson, Jr. - 8th ed. - Boston, Mass. : McGraw-Hill/Irwin, c2003. - xxiv, 344, [14] p. : ill. ; 25 cm.

Includes index

Part One Overview of Strategic Management
Chapter 1. Strategic Management

Part Two
Chapter 2. Defining the Company's Mission and Social Responsibility
Chapter 3. The External Environment
Chapter 4. The Global Environment: Strategic Considerations for Multinational Firms
Chapter 5. Internal Analysis
Chapter 6. Formulating Long-Term Objectives and Grand Strategies
Chapter 7. Strategic Analysis and Choice in Single-or Dominant-Product Businesses: Building Sustainable Competitive Advantages
Chapter 8. Strategic Analysis and Choice in the Multibusiness Company: Rationalizing Diversification and Building Shareholder Value

Part Three Strategy Implementation
Chapter 9 Implementing Strategy through Short-Term Objectives, Functional Tactics, Reward System, and Employee Empowerment
Chapter 10. implementing Strategy: Structure, Leadership, and Culture
Chapter 11. Strategic Control and Continuous Improvement


ISBN: 0072488522 (pbk. : alk. paper)

Subjects--Topical Terms:
Strategic planning.
Strategic planning--Case studies.

LC Class. No.: HD30.28 / .P3385