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Careers in marketing, advertising and public relations. Adela Stanley
Material type:
TextSeries: Kogan Page careers seriesPublication details: London Kogan Page, 2003.Edition: 8th edDescription: vii, 115 pages ; 22 cmISBN: - 9780749439170
- HF5415 .12.St1
Contents:
Introduction 1
Marketing 6
Advertising 21
Public relations 32
Direct marketing 41
Below-the-line 47
Working from home 57
Courses and qualifications 67
How to get a job 89
Glossary 109
Index 113
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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Books
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Methodist University Library Main General Stacks | Reference | HF5415 .12.St1 (Browse shelf(Opens below)) | Available | 1086 | |||||||||||||
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Books
|
Methodist University Library Main General Stacks | Reference | HF5415 .12.St1 (Browse shelf(Opens below)) | Available | 1087 |
Introduction 1
Marketing 6
Advertising 21
Public relations 32
Direct marketing 41
Below-the-line 47
Working from home 57
Courses and qualifications 67
How to get a job 89
Glossary 109
Index 113
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