Careers in marketing, advertising and public relations. (Record no. 1769)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00885nam a2200193 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780749439170 |
| 050 ## - CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .12.St1 |
| 100 ## - AUTHOR | |
| Personal name | Adela Stanley |
| 245 ## - TITLE | |
| Title | Careers in marketing, advertising and public relations. |
| Statement of responsibility, etc | Adela Stanley |
| 250 ## - EDITION | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | London |
| Name of publisher | Kogan Page, |
| Year of publication | 2003. |
| 300 ## - DESCRIPTION | |
| Number of Pages | vii, 115 pages ; |
| Dimensions | 22 cm. |
| 440 ## - SERIES | |
| SERIES | Kogan Page careers series. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Introduction 1<br/>Marketing 6<br/> Advertising 21<br/>Public relations 32<br/>Direct marketing 41<br/>Below-the-line 47 <br/>Working from home 57<br/>Courses and qualifications 67<br/>How to get a job 89<br/>Glossary 109<br/>Index 113 |
| 650 ## - SUBJECTS | |
| Topical Term | Marketing -- |
| General subdivision | Vocational guidance -- |
| -- | Great Britain. |
| 650 ## - SUBJECTS | |
| Topical Term | Advertising -- |
| General subdivision | Vocational guidance - |
| -- | - Great Britain. |
| 650 ## - SUBJECTS | |
| Topical Term | Public relations -- |
| General subdivision | Vocational guidance -- |
| -- | Great Britain. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 17/12/2014 | HF5415 .12.St1 | 1086 | Books | ||
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 17/12/2014 | HF5415 .12.St1 | 1087 | Books |